Strategically planned the development and organized works of the event department Monitored activities and proposals of potential partners Developed targeted events to promote specific channel for the purposes of: audience acquisition, development of business relations, promotion of advertising opportunities, etc. Planed, composed and worked with budgets over 580000$ Generated ideas, worked out and developed event concepts Developed creative concept for events, visualization, video materials, venue branding, marketing and PR materials Wrote scenarios and scripts Directed all communications, tenders Negotiated organizational questions Promoted event in framework of the concept (promo activities, marketing) Controlled the development of the video and PR materials content Controlled the logistics (technical equipment, administration, guest accommodation, etc.) Directed the show on the venue Controlled all works on the venue (set-up, show, meetings, banquet, animation, working group, etc.) Composed several cross-promo and direct activities for internet projects Developed strategic event support for regional partners Developed and executed team building programs Negotiated deals, received considerable discounts, optimized work realization with contractors

- Organized fashion business (MargoBoga – fashion brand, www.margoboga.ru) - Developed brand marketing concept - Developed brand style and its visualization - Executed the market entry and promotion of the brand - Developed concept and controlled execution of promo web site - Researched market for fashion trends - Created, composed, and executed works for each seasonal collection and special orders - Organized and executed fashion show - Formed and executed fashion shoots for seasonal advertising campaigns and look books - Worked with mass media to promote label on the fashion show and after show support - Developed distribution chain through regional and domestic buyers (stores, boutiques, web stores) - Acquired sponsors for the label promotional events - Consulted on style and appearance for several persons

Researched and analyzed market potential for events integration; Developed and composed project budgets; Positioned and developed strategic plans for exhibition brands; Developed and composed ideas for project concepts Developed business plans; Evaluated marketing attractiveness, developed marketing plan, organized and managed marketing services; Composed texts for all advertising materials, POSM, web site; Developed and managed creative and advertising concepts for product offers, materials, web site, and other means of brand support; Selected promotion channels correspondingly to brand position; Adopted and strategically developed international brands on the Russian market; Strategically planned exhibition and conference promotion; Communicated with associations and government departments and achieved their support and cooperation; Formed and managed working group (selection, adaptation and motivation of personnel); Directly sold in European exhibitions and managed sales in Russia; Controlled tactic works on promotion and support of events. - Integrated and controlled works for AdVisual exhibition, award ceremony and conference in sphere of marketing services, advertising technologies and PR - Researched market and developed business plan two exhibitions Interphex (medical equipment, B-to-B) and PI (medicine, B-to-B) - Integrated and controlled works for Lancet conference (professional forum dedicated to questions of Aids) - Researched market attractiveness for the purpose of integrating large European exhibition Fitness - Supervised working group in Oil and Gas exhibition

• Personified Client service approach; • Controlled marketing positioning and strategic development for several brands; • Controlled design and creative work for product package, POSM and advertising materials; • Composed meeting and reports; • Composed prices and timings for each project; • Presented ideas and different resolutions for top priority Client’s problems; • Composed presentations for Client from different Agency’s departments; • Controlled the work of contractor on the corporate portal and promo site; • Corrected designs and texts for sites; • Translated presentations from Russian to English version; • Composed press release; • Contacted and controlled the work of buying department and different print medias for PR and advertising releases; • Prepared materials and controlled the work of the PR department for press conference; • Composed press file

• Competitor market analysis (advertising strategies, new developments, etc.) • Participated in company’s advertising (BTL activity, promo actions, exhibitions) • Composed corporate information for presentations and corporate catalogs in Russian and English • Managed projects for developing the corporate web site • Communicated directly and assisted in partnerships with advertising and personal relations agencies • Supervised the corporation’s style and culture. • Prepared materials for press conferences

Marketing Management, Candidate of Science

Masters in Marketing Degree, Masters diploma

Bachelor in Business Administration with concentration in management, Bachelors diploma

Associate degrees in Business

Secondary education, Diploma with honors

Landmark Education, USA, курсы

Aarhus School of Business, DK , курсы